![]() Some organizations that require a lot of creative assets (like video game graphics) are using a method called Procedural Modeling to rapidly generate ideas, saving time and money. Generative Design Example: Procedural Modeling They’re also being used to design physical products, video games, and other objects meant to be used in everyday life. Generative tools are not just being used to create art, architecture and music. Silk’s interactive nature is a great example of how simple rules – such as including symmetrical mirroring of the lines you draw – can instantly transform basic input into much more elaborate, complex and sophisticated forms. In the late nineties, Eno was already using algorithmic principles to create compositions. Noll’s call was soon echoed by artists and musicians such as Brian Eno. In 1970 he made a call to action: “What we really need is a new breed of artist-computer scientist”. ![]() One of the most active researchers was Michael Noll. In the early 1960s, researchers at Bell Labs were pioneering the use of computers for creativity. For example, there are dozens of fractal art generators that make it easy to produce your own fractal images, without a background in math. This is also sometimes called code art or procedural art, because it is created by computer following a set of procedures laid out in code. And it’s one of the fundamental building blocks of computer science.Ĭomputers can process algorithms at higher speeds and greater scales than the human brain, allowing artists to push the limits of expression in totally new ways - from generative fractal art to new immersive geometries that respond to sound and motion. It’s a step-by-step method of solving a problem.
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